The project aimed to pinpoint UX problems in the well stabilished app for concierges – Alice Concierge.
In order to map all problems and prioritize by categories of severity, a research strategy was developed with the design team. It involved menthoring talks with the team, analysis of previouws research reports and recordings, analysis of live interactions with the system, structured scripts for interviews and think-aloud protocol planning. All interviews and think-aloud processes were executed online with concierges everywhere, from Los Angeles and Las Vegas to Tokyo. Mapped results were categorized by heuristics and severity to help action decisions.
Project: Map UX problems
Head of research at Universidade Federal Fluminense
Management and development of research lab for University, the project aimed to take students to higher levels of knowledge in UX and cross-channel experiments to merge physical and digital spaces with augmented reality. It involved research meetings, mentoring, training, in field research, Interviews, Task-flow observation, prototyping and scientific publishing:
– Pervasive UX journey: creating blended spaces with augmented reality – Accepted for FTC 2020, Vancouver – Pervasive information architecture in service design blueprints: walking tours – Accepted for FTC 2020, Vancouver – Building personas for pervasive user experiences: historical walking tours in Rio de Janeiro – SPGD proceedings, Rio de Janeiro