Working together with professionals from diverse backgroung and expertise saround the globe to build multidisciplinary results and strengthen brands afor lasting experiences. The sparkle point for conceptualizing and planning is to understand the audience's mental models and expectations to develop projects with art, design and usability.
> Wisee Engine . Vancouver
Development of strategies for product discovery, from intervews, surveys, priority matrix, cardsorting for users’ mapping and categorization of priorities to structure information architecture, wireframe and interaction strategies for prototyping and testing.
> Vancouver – Bologna.
Development research strategies and mentoring design team to create banking app. From data analysis, information structure and prototyping to UI and testing. The app brings a few unprecedented features to the banking industry, based on deep research. The app is under development to be released by the end of 2020
> Rio de Janeiro – Vancouver – New York
Development of research strategies to map users’ experiences, mental model and glitches within the system. Interviews, surveys, usability tests with final users, to highlight critical problems and work with design team to point solutions. Since the beginning of the contract, critical problems related to Forbes luxury 5 star hotels have been identified and categorized by priority.
> Niterói
responsible for classes related to digital and graphic projects. As a member of educational board have built strategies for a new Master’s degree program. As the UX Research head for the cross-channel interaction research group, I’ve taken students to reach new levels of knowledge and breakthroughs on UX pervasive interactions and the inversion of the blended space theory using augmente reality.
> Rio de Janeiro
Design Studio owner, connecting professionals from variaety of expertises to deliver projects with design and UX. Business management, team management, UX strategy, upgrading network of startups and institutions through pervasive UX experiences, from mapping users mental model to experience journeys strategies, integrating user-centered design processes, interactions with branding to solve customers and business challenges. Haruka Edu, Kerjabilitas, Agrosmart, UpBeat Games, International Conference of Mathematics, Qranio, FioCruz and Public Defense of Rio de Janeiro are a few clients from the last three years.
> Rio de Janeiro
As a UX designer of the interaction department, leaded user-centered design processes, in exploratory design sessions with team members and stakeholders to best develop digital products. Usability testing and user research for the company’s top projects brought important user-centered changes with great impact to stakeholders’ goals. www.k2sistemas.com.br
> Rio de Janeiro
During this period, the studio has been mostly focused on publishing and UX design. Some illustrations developed are featured in Illustration Now!4, SIB children’s book illustrators catalog and exhibits throughout the world.
> Philadelphia
As an art director, helped plan, concept and deliver graphic projects and campaigns in Philadelphia and west coast. The campaigns helped clients reach a larger audience and the results from this period brought the agency to a higher ground in Philadelphia. themightyengine.com.
